Why Sweetgreen is More Than Just Another Restaurant

Sweetgreen, just like other successful ventures, has an inspirational story behind it. The company which now boasts of 77 stores in operation across the U.S was founded by three forward-thinking entrepreneurs, Nicolas Jammet, Nathaniel Ru, and Jonathan Neman while in their senior year at Georgetown University in Washington, D.C.

Getting an address for their first restaurant was a challenge for the three. Ru explains that he and his friends approached a landlady who turned them away advising them to polish up their business plan, get some business backers, and contract the services of an architect.

Ru is proud that the landlady gave them a chance; they proceeded to do as instructed, and the landlady offered them space for their first restaurant. Since then, the sky has been the limit for the fast-casual restaurant chain.

Theresa Dold, head of Sweetgreen’s digital marketing, and Ru emphasize that Sweetgreen is more than a place people go to buy food. Always, the company founders seek to answer the question that many customers ask themselves, “why.” And other questions like “what,” follow after that. According to Dold, Sweetgreen is not only social, sexy, and smart, but also local.

What’s more, the restaurant has a great line of juices, and it organizes a music festival every year. With 77 stores, some clients may wonder if Sweetgreen can live up to the core values of the company, but Ru is optimistic that the measures they have in place ensure that Sweetgreen maintains simplicity and not appear as some corporate giant.

According to Ru, Sweetgreen espouses five core values. The values include,

  • “win, win, win.”
  • “keeping it real.”
  • thinking sustainably
  • adding the sweet
  • making an impact

All the values speak to Sweetgreen’s desire to be a modern brand that has a deeper connection with its clients and to be socially conscious.

Sweetgreen’s “music and food experience,” sweet life, is the region’s most significant music and food festival attracting over 20 thousand people. However, many people may not be aware of what triggered Sweetgreen to use music as a marketing tool.

Ru explains that one of their restaurants lacked customers for close to two weeks and the owners suggested that they woo customers with music; it worked. And that marked the start of Sweetgreen’s love for music.

Ru’s parents, just like Jammet’s, and Neman’s are business owners. That explains why Ru is a business-minded individual who is sought after for his insight on creating brands that stand the taste of time.

Learn more about Nathaniel Ru: http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/

Roberto Santiago: Founder of the Complete Shopping and Entertainment Experience that is the Manaira Shopping Mall

If you have walked through a mall, chances are you have realizes that they are more than just about shopping. Malls are seen as a location to congregate and network by people of different age groups. To appeal to all these age groups, malls typically have entertainment facilities for everyone. The Manaira Shopping Mall in the state of Paraiba is one of those that have invested heavily in entertainment amenities. As such, the mall is widely considered the most popular in the region.

The epitome of the entertainment facilities at the Manaira Shopping Mall is its movie theaters. There are a total of 13 cinema halls at the mall with three of them being special as they are exclusively 3-D movie theaters. Additionally, the mall has a bowling alley that is often stocked with numerous adults. On the other hand, children have a very big gaming area to keep them busy.

Food also forms a major part of the entertainment value offered at Manaira Shopping Mall. As with all malls, it has large food courts that serve diverse menus that are affordable. However, for those going for more close and intimate meals, the mall has numerous restaurants and gourmet areas that offer quality meal options.

Even while Manaira Shopping Mall has put in so much towards creating unique entertainment experiences, it has not neglected its core duty towards shopping and the essential amenities of a mall. In total, Manaira shopping has dozens of shopping stores. Some of these stores, in fact, are international brands with exclusive rights agreement with the mall. Additionally, to facilitate the numerous financial transactions that occur within the mall, it features a number of bank branches. While it has grown to become a lot more conventional these days, Manaira Shopping Mall was among the first to host a college within its premises. Further, it also has a gym.

On the roof of the Manaira Shopping Mall is a large concert hall that can accommodate close to 10,000 people. The hall has two floors with the lower one having numerous fixtures, including cottages, bars, and washrooms. The upper level, however, is a lot more open and is designed to accommodate a standing audience. Known as the Domus Hall, this concert hall thus far hosted a wide range of events including graduation ceremonies, birthday parties, music concerts, art exhibitions, and weddings.

While Roberto Santiago is best known for the Manaira Shopping Mall, he is also an accomplished entrepreneur even in other industries. In addition to the retail sector, Mr. Santiago runs a successful number of businesses in the real estate and entertainment sectors. He also owns another mall, the Mangaberia shopping mall, also in his home state of Paraiba.

 

Boraie Development and the Potential to Help Change New Jersey’s Real Estate Market

The uncertainty of the housing market in New Jersey, has the state trailing the entire U.S. market in real estate development. New Jersey has found itself in the midst of having the highest foreclosure rates and delinquency, making it nearly impossible for newer homes to get sold, according to the real estate corporation, Zillow. Not standing pat with the current dire situation, New Jersey is tackling these issues head on by utilizing the core basics of development, such as structuring a better formation of households, higher employment rates and lower prices for houses. These key adjustments will not only help New Jersey’s housing market recover, but thrive through this unemployment and affordability crisis.

Some experts feel that the housing market will further decline, according to Lawrence Yun, the Realtor Chief Economist at the National Association of Realtors. Yun expressed his concerns on how the shortage of houses could potentially turn into a housing shortage emergency. This is due to the disparaging gap between housing supplies and housing demands; and this is coupled with the fact that New Jersey has homes for auction that aren’t selling, due to a number of deficiencies, and the steady increase of newly built homes hitting the market daily. This is all creating a log jam that could shatter the current housing market and it’s homes that are yet to be sold.

Having noted the almost certain demise of the housing market in New Jersey, there’s still promise to turn things around. Cities in New Jersey with accessibility to the New Jersey transit system, have began to rapidly develop homes and is becoming increasingly attractive for potential home buyers looking to be closer to the transit system. This in effect, according to economists experts, will drive housing prices down and lower housing mortgages, therefore making the housing boom of newer homes already built, more manageable and easier to sell; this in addition to a firmly cemented foundation of existing employment, along with a steady increase of job creation.

To help make good on the potential promising future of New Jersey’s real estate market, top development company, Sam Boraie and Boraie Development, could be the answer in vastly improving upon things. Boraie Development specializes in developing and expanding upon urban real estate markets, managing those properties, and adequately marketing and selling those properties. Boraie Development’s primary mission is to attract tenants, residents and financial partners that are committed to a long-term working relationship. According to pressofatlanticcity.com, one of Boraie Development’s strengths come from working with the best financial institutions, contractors and architects with the vision needed to complete projects in a timely manner and successfully. Speaking of vision, it was Omar Boraie, founder and owner of Boraie Development, who understood over 20 years ago, how much growth and potential New Jersey had, playing a huge role in the downtown New Brunswick real estate development and completely transforming the city into one of high rises and luxurious apartment buildings; all which are occupied(njbiz.com).

Although the future of New Jersey’s real estate market might appear bleak, it could possibly trend upwards and be in good hands under the right leadership and management. Boraie Development has set the trend in turning hapless real estate projects and markets into astonishing landmarks, and given the opportunity, it’s more than likely, New Jersey’s best attempt at turning the housing market around. More about Boraie on crunchbase.com.

This article was published by Phillypurge.com.

Larking and Lacey Contribute a Frontera Fund to Support Groups that Fight for Civil, Human and Migrants` Rights

Lacey and Larking Frontera Fund

Jim Larkin and M. Lacey, the founders of Village Voice Media, were recently arrested and compensated for the apprehension. The two journalists are also the founders of Phoenix New Times.

They were taken from their houses, by Sherriff Joe Arpaio, at night. Larkin and Lacey had made an exclusive about the Sherriff. The reporters` article revealed that a grand jury was seeking the reporters` notes that covered the Sherriff`s story.

The grand jury went further to demand the identity of the citizens who had read the article from the New Times stories. Lacey and Larking were dedicated advocates who defended the First Amendment Right throughout their career. They utilized their experience to sue the county.

The case prevailed in the ninth circuit of the Court of Appeal. The two reporters won the case. They received a settlement fee of $3.75 million from the county. Larkin and Lacey decided to use the money to support groups that advocated for human, civil and migrants` rights in Arizona.

Centre on Housing Rights and Evictions (COHRE)

Founded in 1994, COHRE is a non-governmental organization that was established in Geneva. Scott Leckie established the group as a foundation for human rights in Netherlands. COHRE coordinates its international activities, regarding human rights, from Switzerland. COHRE`s headquarters are located in Geneva, Switzerland. It has other offices in Sri Lanka, Brazil, South Africa, United States, Cambodia and Ghana.

COHRE achieves its objective through advocacy and litigation processes. The group supports organizations and local groups to campaign and mobilize the public, against violations of housing rights. It presents formal submission and formal letters of protests to governments. It also exerts pressure on the governments through the media. COHRE undertakes litigation processes to advocate for social, cultural and economic rights.

American Civil Liberties Union (ACLU)

ACLU is an organization that works in communities, courts and legislatures to fight for human and civil rights. The group utilizes the constitutional rights, of American citizens, to protect everyone from violation of their rights. Rad more: Michael Lacey | Facebook and Jim Larkin | Crunchbase

ACLU has developed an Immigrants` right Project that is devoted to protecting civil and human rights of immigrants. ACLU achieves the objective by fighting private and public discrimination.

ACLU has been at the forefront of major legal processes pertaining immigrants’ rights. The organization challenges laws that hinder immigrants from accessing legal justice. It advocates for people who are detained indefinitely, including individuals who are discriminated based on their nationality.

Amazon Watch

Headquartered in Sans Francisco, Amazon Watch is a group that fights for the human and civil rights of the Amazonians. The group works with the local firms, environmental groups and international organizations to support the indigenous community. It utilizes international standards and litigation processes to reinforce its agenda.

Founded in 1996, Amazon Watch has been at the forefront of the fight against large-scale developments in the region. The organization is headquartered in California.

Amazon Watch fights to protect the ecological system in the rainforest and the Amazon Basin. Oil and gas projects have affected the livelihood of the indigenous communities.

Learn more about Michael Lacey and James Larkin:

http://www.phoenixnewtimes.com/news/new-times-founders-helping-fund-latino-program-at-asu-journalism-school-6661821

On April 16, 2017, PodcastOne CEO Norman Pattiz and the Edison Research Strategy VP Tom Webster released the results ofa research by Edison Researchers. The research involved carrying out advertising tests with five prominent American brands in five different product and service classes. The studywas conducted in the last half of 2016.

 

Important Findings of the Research

 

The number of Podcast listeners who associate to a given grocery brand increased from 7% before the Ad runs to over 60% after the Ad. The responsiveness of the financial service products, car after-market goods and grass and garden product increased by 47%, 37%, and 24% respectively after theadvertisement. Besides, more post-research results showed that there was an increase of people who view car aftermarket positively from 18% toover a third. Those “almost convinced” to use garden and lawn products increased from 16% to 22% after the research. There was also an improvement in the response rate to a given car promotion by 60% and by 76% ina casual restaurant.

 

The researchers carried out three types of studies for PodcastOne to establish the impact of the company’s marketing program on five national brands. Not all brandswere well established. The surveywas first conducted before the start of the advertisement campaign and a then repeated after 4-6 weeks of advertisement. The results showed that the promotions had positive impacts on the willingness to buy these products.

 

About PodcastOne

 

PodcastOne is a podcast network that is chiefly supported by advertisements. The company was founded by Norman Pattiz who currently serves as the company’s the CEO. The company runs over 300 hours of original programs weekly in about 200 well-known trendy podcasts.

 

About Norman Pattiz

 

Norman J. Pattiz is the founder of PodcastOne and has served as the company’s Executive Chairman since 2016. Previously, he served as a consultant at Westwood One Inc., a company he founded in 1974. He was the company’s CEO until 1994. He was also the President of Broadcast Education Association. Besides, he was also and Chairman and Member of Board of Governors at Los Alamos National Security. Learn more: https://podcastone.com/About-Us

 

 

Pattiz has also served other important positions. In November 2000, President Clinton appointed him to serve on the Broadcasting Board of Governors (BBG) and was later reappointed by President Bush until 2006. He actively participated in the creation of BBG’s Radio Sawa. Since 2001, he has been working as Regent of the University of California. Pattiz was also at the University of California as a Member of the Governing Board. He has also received various recognitions such as the Distinguished Education Service Award among others. Learn more: https://www.discogs.com/artist/3710509-Norman-Pattiz

 

 

How Lori Senecal rose to become a leader in an industry with cut-throat competition

Lori Senecal is one of the multi-talented women leaders we have in the world today. She serves as the global CEO at Crispin Porter & Bogusky (CP&B). Lori Senecal was brought up a family where everyone succeeded in their endeavors. She was mainly motivated by her older siblings who were very successful. She set her goals straight and followed her dreams to attain the current success.

Lori’s journey to the top

Lori Senecal showed signs of success while she was still young. She enrolled at a University where she earned her degree in sales and marketing. After graduation, she stepped onto the job world and turned everything she laid her hands on to be a success. Lori has worked in various organizations, and she has left a legacy in all of them. Lori is dedicated to bringing out the best in people and organizations that she works for. This has made her famous among employers who fish her to join their teams. Check out Ideamensch for more.

Lori Senecal began her leadership journey close to two decades ago. In 2003, Lori founded the TAG Ideation, a young-adult marketing unit. She has a wealth of multinational account expertise and immense experience in data analytics.

Lori Senecal has worked with some of the internationally known brands such as Nestle, Staples, Xbox, Sprint, Weight Watcher’s, Applebee’s, Nabisco, InBev, and Molson. Lori has also served as the Global Accountant Director for Coca-Cola. Lori Senecal also served as the Chief Marketing Officer at DDB Worldwide Communications from 2005 until 2008.

According to GCReport, Lori was very successful in all the organizations she worked for. She has helped transform the departments that she headed, which led to promotions year-after-year. As a result of her success at DDB Worldwide Communications, Lori was promoted to head the sales and marketing division. She was later promoted and became a Co-Managing Director and Executive Vice President of McCann Worldgroup Inc. Lori’s success story doesn’t end at this point. She also served in various other leadership capacities.

About Lori Senecal

Lori currently serves as the Global Chief Executive Officer at CP&B. Crispin Porter & Bogusky is a giant advertising agency that focuses on making brands famous. Under her guidance, the revenues at CP&B have grown by more than 21% in the last two years. She has received several accolades, as an appreciation for the role she has played in the marketing industry. You can visit YouTube to see more videos of Lori.

Betsy DeVos The Secretary Of Education

When it comes to philanthropists in the Michigan State, Betsy DeVos is not only a household name, but also the person to reckon with. Betsy, who is the 11th Secretary of Education in the United States, supports various causes in the society, from education, art, to leadership. This has led to the establishment of the Dick and Betsy Foundation-a family based foundation. Through it, she has made the largest donation at the Grand Valley State University, and the public schools around Michigan. This is out of her desire to provide equal educational opportunities for the American children and help them realize their American dreams. As a result, she has made donations of over $1.5 billion in support of the needy in the society.

 

If there is a woman who is vocal about charter schools, it’s Betsy DeVos. Having gone through Michigan Charter School, and graduated from Calvin College, makes her a strong advocate for charter school education model. She believes that these schools have the ability to provide freedom to the learner, to experiment, leading to exploration. Her passion for providing equality in education is so intense that she and the husband founded an aviation charter school. This school is meant to instill the passion for flights into the students of Michigan.

 

Moreover, Betsy is the founder of organizations like the DeVos Institute of Arts Management, Kids Hope USA, and the Foundation for excellence. Through these organizations, she has fought boldly to reform the American educational system, by providing parents with options of schools they can take their children. These include the traditional public schools, the private, and the charter schools.

 

Aside from being a philanthropist, Betsy, is a successful entrepreneur, an innovator, politician, and a leader. She was born in 1958, to a conservative philanthropist-Edgar Prince. Later, she was married to an heir of the Amway company-Dick DeVos, the 2006 Republican nominee Governor in Michigan. Dick is the former president of the Amway Group.With the same drive and passion for education and politics, the couple has made several donations to politicians including George Bush campaigns. Her drive in politics was as a result of her educational background and previous experience in college. Her political career runs way back college having pursued a degree in Political Science. It officially kicked off during the Gerald Ford’s presidential campaigns. Consequently, this laid a foundation for her political journey, where she would later serve as the chairwoman of the Republican Party in Michigan. This experience and passion for education reforms are what has earned Betsy a position in Trump’s government.

 

As an entrepreneur, Betsy DeVos together with the husband runs the Amway Company and founded the Windquest Group in 1989, where she serves as the chair. This is an investment company in clean energy and technology. The DeVos also owns several portfolios of private companies like the Stow Company, Neurocore, Boxwater, and the Reserve restaurant in Michigan.

 

Visit http://www.betsydevos.com/ to learn more.

American Institute Of Architects Teaches Innovation To New Generation

The American Institute of Architects is an organization open to all architects in the United States. Their goal as an organization is to work together to ever improve their craft and share knowledge and ideas with one another. Architecture has been influenced by so many facets of American history and this professional organization seeks to maintain the history of their profession while also instilling the value of innovation into the youngest generation of up and coming architects.

Although the American Institute of Architects is headquartered in Washington D.C. their influences reach not only across the United States but across the globe. The AIA advocates for the rights of architects and their ability to be fairly treated and compensated for their work and skill sets. Another large aspect of the AIA’s role is to provide continued education for architects across the nation. Because the field of architecture is constantly changing, it is imperative that architects are constantly learning new techniques, new designs and new skill sets.

Like American Institute of Architects on Facebook

The American Institute of Architects also works hand in hand with communities that are seeking to revitalize their public buildings. The AIA offers their expertise to redevelop communities that have either fallen on hard times or are simply trying to attract a new demographic of people to their city. The American Institute of Architects dates back all the way to 1857 where they began building the positive image of architects and officially set forth what was required to officially hold the title of architect. This same framework has been built upon and is still used to this day to define the skill sets that graduating architects need to have in order to be productive members of the architectural community.

There are currently more than three hundred chapters of the American Institute of Architects spread out across the United States. Architecture has always been a way of telling the history of the United States and as our nation changed so did the architecture of our public buildings and even our homes. As this nation will undoubtedly change in the future, so will its architecture. As we look to preserve the past and inspire innovation in the future the American Institute of Architects will continue to pass their bountiful knowledge down to generation after generation of talented architects.

Learn more about American Institute of Architects: http://conferenceonarchitecture.com/

Who Is Robert Ivy?

Robert Ivy is the C.E.O. of the American Institute of Architects. He has a Master’s Degree from Tulane University as well as a cum laude Bachelor of Arts degree from Sewanee. His main goal is to stimulate the public’s interest in building and architecture. As an architect who cares about the environment and global progress, he has implemented work in energy conscious design as well as the use of solar and wind energy.

Robert Ivy has received multiple awards, including the Presidential Design Award as an international adviser for the Federal Triangle planning project. He was nominated for the Jesse Neal Award, the most prestigious editorial honor in the field of specialized journalism. He was the correspondent for Progressive Architecture magazine, where his leadership and understanding of the field of architecture, got him the Jesse Neal Award. Aside from all of this, he’s also been a delegate of the Architects’ Council of Europe in Brussels.

A bit of background history for Robert Ivy: In 1996, Ivy became the Editor in Chief of Architectural Record. The amazing thing he did there was grow this magazine to become the most widely read architecture journal in the world. This is no easy feat. Ivy has also been involved with the book publishing company, McGraw Hill, you may be familiar with them, since most middle and high school books are published by this company. In this stage of his life, Robert Ivy became the Vice President and Editorial Director of McGraw-Hill Construction Media. With McGraw Hill he was able to create a sustainable design magazine, among others. One of the magazines he led at McGraw Hill actually earned him more awards than previously mentioned, including the premier magazine journalism award, and the American Society of Magazine Editors National Magazine Award for General Excellence.

In 2010 he became “Master Architect” when the national architect fraternity, Alpha Rho Phi, voted to appoint Robert Ivy to this prestigious position. This means he is the only person to receive this award in the 21st century. If you didn’t know who Robert Ivy is, you now know and should be very impressed. Most of these awards and accomplishments can only be received and held by someone whose life IS architecture.

In conclusion, Robert Ivy is a Master Architect, and president of the American Institute of Architecture. A leader in his field, Robert IS Architecture.

Learn more about Robert Ivy: https://www.youtube.com/watch?v=bJ2CmY7_W5o

Network Marketer Vijay Eswaran Shares an Incredible Piece of Advice

I recently came upon one of the most interesting advice articles I have read in a long time. The article contained advice from famous network marketer Vijay Eswaran. Read more; Vijay Eswaran – Philanthropies

Vijay is the founder of the QI Group, an e-commerce company that specializes in everything from luxury goods to travel, from relations with various media institutes to full scale corporate investing. The QI Group has a foothold in 10 countries throughout Asia.

His company also has a separate branch of the tree that focuses on what Vijay Eswaran is truly passionate about: philanthropy. In fact, his philanthropy is currently building a 26 acre megaplex school and learning facility where children can not only get a higher education but can live on the campus.

The campus is a $1.2 million dollar investment for Vijay’s charity and will include a full medical research facility that is also a teaching hospital.

However, Vijay did not come from money and recently shared how he went from a cab driver working to put himself through school to a global rock star worth $550 million dollars to date.

Vijay recently took some time to share his 11 herbs and spices of business success and detailed why network marketing is so important in today’s business world. While it isn’t easy to condense all of his wisdom, one key point really stuck out as his signature to success.

Among those was his advice on learning to serve others. He tells a great story about how at first, he doubted that his company would be a success and shared that fact with over a thousand members of his company.

However, the people reacted different than he initially expected – they stood in solidarity with his business plan and shared that they believed wholeheartedly in his vision.

QBuzz revealed that Vijay Eswaran then realized that for the people who chose to join his business, income wasn’t the entire end game. These people who worked with QI Group wanted independence.

They wanted to make a difference in not only their life but the lives of others. For that reason, Vijay kept going and today has a net worth of $550 million.

Learn more about Vijay Eswaran:

http://www.dnaindia.com/topic/vijay-eswaran
https://www.amazon.in/Sphere-Silence-Vijay-Eswaran-ebook/dp/B008VEC2UI