On April 16, 2017, PodcastOne CEO Norman Pattiz and the Edison Research Strategy VP Tom Webster released the results ofa research by Edison Researchers. The research involved carrying out advertising tests with five prominent American brands in five different product and service classes. The studywas conducted in the last half of 2016.

 

Important Findings of the Research

 

The number of Podcast listeners who associate to a given grocery brand increased from 7% before the Ad runs to over 60% after the Ad. The responsiveness of the financial service products, car after-market goods and grass and garden product increased by 47%, 37%, and 24% respectively after theadvertisement. Besides, more post-research results showed that there was an increase of people who view car aftermarket positively from 18% toover a third. Those “almost convinced” to use garden and lawn products increased from 16% to 22% after the research. There was also an improvement in the response rate to a given car promotion by 60% and by 76% ina casual restaurant.

 

The researchers carried out three types of studies for PodcastOne to establish the impact of the company’s marketing program on five national brands. Not all brandswere well established. The surveywas first conducted before the start of the advertisement campaign and a then repeated after 4-6 weeks of advertisement. The results showed that the promotions had positive impacts on the willingness to buy these products.

 

About PodcastOne

 

PodcastOne is a podcast network that is chiefly supported by advertisements. The company was founded by Norman Pattiz who currently serves as the company’s the CEO. The company runs over 300 hours of original programs weekly in about 200 well-known trendy podcasts.

 

About Norman Pattiz

 

Norman J. Pattiz is the founder of PodcastOne and has served as the company’s Executive Chairman since 2016. Previously, he served as a consultant at Westwood One Inc., a company he founded in 1974. He was the company’s CEO until 1994. He was also the President of Broadcast Education Association. Besides, he was also and Chairman and Member of Board of Governors at Los Alamos National Security. Learn more: https://podcastone.com/About-Us

 

 

Pattiz has also served other important positions. In November 2000, President Clinton appointed him to serve on the Broadcasting Board of Governors (BBG) and was later reappointed by President Bush until 2006. He actively participated in the creation of BBG’s Radio Sawa. Since 2001, he has been working as Regent of the University of California. Pattiz was also at the University of California as a Member of the Governing Board. He has also received various recognitions such as the Distinguished Education Service Award among others. Learn more: https://www.discogs.com/artist/3710509-Norman-Pattiz

 

 

How Lori Senecal rose to become a leader in an industry with cut-throat competition

Lori Senecal is one of the multi-talented women leaders we have in the world today. She serves as the global CEO at Crispin Porter & Bogusky (CP&B). Lori Senecal was brought up a family where everyone succeeded in their endeavors. She was mainly motivated by her older siblings who were very successful. She set her goals straight and followed her dreams to attain the current success.

Lori’s journey to the top

Lori Senecal showed signs of success while she was still young. She enrolled at a University where she earned her degree in sales and marketing. After graduation, she stepped onto the job world and turned everything she laid her hands on to be a success. Lori has worked in various organizations, and she has left a legacy in all of them. Lori is dedicated to bringing out the best in people and organizations that she works for. This has made her famous among employers who fish her to join their teams. Check out Ideamensch for more.

Lori Senecal began her leadership journey close to two decades ago. In 2003, Lori founded the TAG Ideation, a young-adult marketing unit. She has a wealth of multinational account expertise and immense experience in data analytics.

Lori Senecal has worked with some of the internationally known brands such as Nestle, Staples, Xbox, Sprint, Weight Watcher’s, Applebee’s, Nabisco, InBev, and Molson. Lori has also served as the Global Accountant Director for Coca-Cola. Lori Senecal also served as the Chief Marketing Officer at DDB Worldwide Communications from 2005 until 2008.

According to GCReport, Lori was very successful in all the organizations she worked for. She has helped transform the departments that she headed, which led to promotions year-after-year. As a result of her success at DDB Worldwide Communications, Lori was promoted to head the sales and marketing division. She was later promoted and became a Co-Managing Director and Executive Vice President of McCann Worldgroup Inc. Lori’s success story doesn’t end at this point. She also served in various other leadership capacities.

About Lori Senecal

Lori currently serves as the Global Chief Executive Officer at CP&B. Crispin Porter & Bogusky is a giant advertising agency that focuses on making brands famous. Under her guidance, the revenues at CP&B have grown by more than 21% in the last two years. She has received several accolades, as an appreciation for the role she has played in the marketing industry. You can visit YouTube to see more videos of Lori.

Betsy DeVos The Secretary Of Education

When it comes to philanthropists in the Michigan State, Betsy DeVos is not only a household name, but also the person to reckon with. Betsy, who is the 11th Secretary of Education in the United States, supports various causes in the society, from education, art, to leadership. This has led to the establishment of the Dick and Betsy Foundation-a family based foundation. Through it, she has made the largest donation at the Grand Valley State University, and the public schools around Michigan. This is out of her desire to provide equal educational opportunities for the American children and help them realize their American dreams. As a result, she has made donations of over $1.5 billion in support of the needy in the society.

 

If there is a woman who is vocal about charter schools, it’s Betsy DeVos. Having gone through Michigan Charter School, and graduated from Calvin College, makes her a strong advocate for charter school education model. She believes that these schools have the ability to provide freedom to the learner, to experiment, leading to exploration. Her passion for providing equality in education is so intense that she and the husband founded an aviation charter school. This school is meant to instill the passion for flights into the students of Michigan.

 

Moreover, Betsy is the founder of organizations like the DeVos Institute of Arts Management, Kids Hope USA, and the Foundation for excellence. Through these organizations, she has fought boldly to reform the American educational system, by providing parents with options of schools they can take their children. These include the traditional public schools, the private, and the charter schools.

 

Aside from being a philanthropist, Betsy, is a successful entrepreneur, an innovator, politician, and a leader. She was born in 1958, to a conservative philanthropist-Edgar Prince. Later, she was married to an heir of the Amway company-Dick DeVos, the 2006 Republican nominee Governor in Michigan. Dick is the former president of the Amway Group.With the same drive and passion for education and politics, the couple has made several donations to politicians including George Bush campaigns. Her drive in politics was as a result of her educational background and previous experience in college. Her political career runs way back college having pursued a degree in Political Science. It officially kicked off during the Gerald Ford’s presidential campaigns. Consequently, this laid a foundation for her political journey, where she would later serve as the chairwoman of the Republican Party in Michigan. This experience and passion for education reforms are what has earned Betsy a position in Trump’s government.

 

As an entrepreneur, Betsy DeVos together with the husband runs the Amway Company and founded the Windquest Group in 1989, where she serves as the chair. This is an investment company in clean energy and technology. The DeVos also owns several portfolios of private companies like the Stow Company, Neurocore, Boxwater, and the Reserve restaurant in Michigan.

 

Visit http://www.betsydevos.com/ to learn more.

American Institute Of Architects Teaches Innovation To New Generation

The American Institute of Architects is an organization open to all architects in the United States. Their goal as an organization is to work together to ever improve their craft and share knowledge and ideas with one another. Architecture has been influenced by so many facets of American history and this professional organization seeks to maintain the history of their profession while also instilling the value of innovation into the youngest generation of up and coming architects.

Although the American Institute of Architects is headquartered in Washington D.C. their influences reach not only across the United States but across the globe. The AIA advocates for the rights of architects and their ability to be fairly treated and compensated for their work and skill sets. Another large aspect of the AIA’s role is to provide continued education for architects across the nation. Because the field of architecture is constantly changing, it is imperative that architects are constantly learning new techniques, new designs and new skill sets.

Like American Institute of Architects on Facebook

The American Institute of Architects also works hand in hand with communities that are seeking to revitalize their public buildings. The AIA offers their expertise to redevelop communities that have either fallen on hard times or are simply trying to attract a new demographic of people to their city. The American Institute of Architects dates back all the way to 1857 where they began building the positive image of architects and officially set forth what was required to officially hold the title of architect. This same framework has been built upon and is still used to this day to define the skill sets that graduating architects need to have in order to be productive members of the architectural community.

There are currently more than three hundred chapters of the American Institute of Architects spread out across the United States. Architecture has always been a way of telling the history of the United States and as our nation changed so did the architecture of our public buildings and even our homes. As this nation will undoubtedly change in the future, so will its architecture. As we look to preserve the past and inspire innovation in the future the American Institute of Architects will continue to pass their bountiful knowledge down to generation after generation of talented architects.

Learn more about American Institute of Architects: http://conferenceonarchitecture.com/

Who Is Robert Ivy?

Robert Ivy is the C.E.O. of the American Institute of Architects. He has a Master’s Degree from Tulane University as well as a cum laude Bachelor of Arts degree from Sewanee. His main goal is to stimulate the public’s interest in building and architecture. As an architect who cares about the environment and global progress, he has implemented work in energy conscious design as well as the use of solar and wind energy.

Robert Ivy has received multiple awards, including the Presidential Design Award as an international adviser for the Federal Triangle planning project. He was nominated for the Jesse Neal Award, the most prestigious editorial honor in the field of specialized journalism. He was the correspondent for Progressive Architecture magazine, where his leadership and understanding of the field of architecture, got him the Jesse Neal Award. Aside from all of this, he’s also been a delegate of the Architects’ Council of Europe in Brussels.

A bit of background history for Robert Ivy: In 1996, Ivy became the Editor in Chief of Architectural Record. The amazing thing he did there was grow this magazine to become the most widely read architecture journal in the world. This is no easy feat. Ivy has also been involved with the book publishing company, McGraw Hill, you may be familiar with them, since most middle and high school books are published by this company. In this stage of his life, Robert Ivy became the Vice President and Editorial Director of McGraw-Hill Construction Media. With McGraw Hill he was able to create a sustainable design magazine, among others. One of the magazines he led at McGraw Hill actually earned him more awards than previously mentioned, including the premier magazine journalism award, and the American Society of Magazine Editors National Magazine Award for General Excellence.

In 2010 he became “Master Architect” when the national architect fraternity, Alpha Rho Phi, voted to appoint Robert Ivy to this prestigious position. This means he is the only person to receive this award in the 21st century. If you didn’t know who Robert Ivy is, you now know and should be very impressed. Most of these awards and accomplishments can only be received and held by someone whose life IS architecture.

In conclusion, Robert Ivy is a Master Architect, and president of the American Institute of Architecture. A leader in his field, Robert IS Architecture.

Learn more about Robert Ivy: https://www.youtube.com/watch?v=bJ2CmY7_W5o

Network Marketer Vijay Eswaran Shares an Incredible Piece of Advice

I recently came upon one of the most interesting advice articles I have read in a long time. The article contained advice from famous network marketer Vijay Eswaran. Read more; Vijay Eswaran – Philanthropies

Vijay is the founder of the QI Group, an e-commerce company that specializes in everything from luxury goods to travel, from relations with various media institutes to full scale corporate investing. The QI Group has a foothold in 10 countries throughout Asia.

His company also has a separate branch of the tree that focuses on what Vijay Eswaran is truly passionate about: philanthropy. In fact, his philanthropy is currently building a 26 acre megaplex school and learning facility where children can not only get a higher education but can live on the campus.

The campus is a $1.2 million dollar investment for Vijay’s charity and will include a full medical research facility that is also a teaching hospital.

However, Vijay did not come from money and recently shared how he went from a cab driver working to put himself through school to a global rock star worth $550 million dollars to date.

Vijay recently took some time to share his 11 herbs and spices of business success and detailed why network marketing is so important in today’s business world. While it isn’t easy to condense all of his wisdom, one key point really stuck out as his signature to success.

Among those was his advice on learning to serve others. He tells a great story about how at first, he doubted that his company would be a success and shared that fact with over a thousand members of his company.

However, the people reacted different than he initially expected – they stood in solidarity with his business plan and shared that they believed wholeheartedly in his vision.

QBuzz revealed that Vijay Eswaran then realized that for the people who chose to join his business, income wasn’t the entire end game. These people who worked with QI Group wanted independence.

They wanted to make a difference in not only their life but the lives of others. For that reason, Vijay kept going and today has a net worth of $550 million.

Learn more about Vijay Eswaran:

http://www.dnaindia.com/topic/vijay-eswaran
https://www.amazon.in/Sphere-Silence-Vijay-Eswaran-ebook/dp/B008VEC2UI

Beneful Dog Food Top Options from Walmart

So you are tired of your same old dog food? What about your dog, is it tired of the same food day after day? Are you tired of dog food that doesn’t smell good and your dog even snubs it? If so, Beneful has just what you are looking for.

A perfect option for your dog is the Beneful Tuscan Style Medleys Dog Food. The small 3 ounce cans are great for small dogs as well as for bigger dogs. You can serve your dog the can by itself or you can use it as a mixture to pour over the dry dog food. The ingredients inside of the Beneful are real ingredients so your dog is eating food that you approve of. Each can is the perfect size for individual servings.

Beneful Chopped Blends is made with real turkey and sweet potatoes along with brown rice and spinach is great for dogs. The resealable tub is perfect for saving some for later. The texture is perfect for all dog breeds and each bite is sure to bring pure happiness to your dog.

If you want something that is great smelling and great for your dog, the Beneful Romana style dog food is a great option. It comes in 3 ounce cans and comes in a pack of three. The single serving sizes are great as a main course for your dog or if you like, you can mix it with dry dog food. The sauce is generous is size and makes a perfect gravy choice for coating dry dog food.

If your dog needs to lose some weight, the Beneful Healthy Weight with Real Chicken is good for maintaining a healthy weight and helps your dog receive all the nutrition it needs to remain healthy for years. It contains a high quality protein with real chicken inside. The cost of a 6 pound bag is under ten dollars at Walmart.

Learn more about Beneful: http://www.petco.com/shop/en/petcostore/product/beneful-incredibites-adult-dog-food-1426931