Why Sweetgreen is More Than Just Another Restaurant

Sweetgreen, just like other successful ventures, has an inspirational story behind it. The company which now boasts of 77 stores in operation across the U.S was founded by three forward-thinking entrepreneurs, Nicolas Jammet, Nathaniel Ru, and Jonathan Neman while in their senior year at Georgetown University in Washington, D.C.

Getting an address for their first restaurant was a challenge for the three. Ru explains that he and his friends approached a landlady who turned them away advising them to polish up their business plan, get some business backers, and contract the services of an architect.

Ru is proud that the landlady gave them a chance; they proceeded to do as instructed, and the landlady offered them space for their first restaurant. Since then, the sky has been the limit for the fast-casual restaurant chain.

Theresa Dold, head of Sweetgreen’s digital marketing, and Ru emphasize that Sweetgreen is more than a place people go to buy food. Always, the company founders seek to answer the question that many customers ask themselves, “why.” And other questions like “what,” follow after that. According to Dold, Sweetgreen is not only social, sexy, and smart, but also local.

What’s more, the restaurant has a great line of juices, and it organizes a music festival every year. With 77 stores, some clients may wonder if Sweetgreen can live up to the core values of the company, but Ru is optimistic that the measures they have in place ensure that Sweetgreen maintains simplicity and not appear as some corporate giant.

According to Ru, Sweetgreen espouses five core values. The values include,

  • “win, win, win.”
  • “keeping it real.”
  • thinking sustainably
  • adding the sweet
  • making an impact

All the values speak to Sweetgreen’s desire to be a modern brand that has a deeper connection with its clients and to be socially conscious.

Sweetgreen’s “music and food experience,” sweet life, is the region’s most significant music and food festival attracting over 20 thousand people. However, many people may not be aware of what triggered Sweetgreen to use music as a marketing tool.

Ru explains that one of their restaurants lacked customers for close to two weeks and the owners suggested that they woo customers with music; it worked. And that marked the start of Sweetgreen’s love for music.

Ru’s parents, just like Jammet’s, and Neman’s are business owners. That explains why Ru is a business-minded individual who is sought after for his insight on creating brands that stand the taste of time.

Learn more about Nathaniel Ru: http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/

Roberto Santiago: Founder of the Complete Shopping and Entertainment Experience that is the Manaira Shopping Mall

If you have walked through a mall, chances are you have realizes that they are more than just about shopping. Malls are seen as a location to congregate and network by people of different age groups. To appeal to all these age groups, malls typically have entertainment facilities for everyone. The Manaira Shopping Mall in the state of Paraiba is one of those that have invested heavily in entertainment amenities. As such, the mall is widely considered the most popular in the region.

The epitome of the entertainment facilities at the Manaira Shopping Mall is its movie theaters. There are a total of 13 cinema halls at the mall with three of them being special as they are exclusively 3-D movie theaters. Additionally, the mall has a bowling alley that is often stocked with numerous adults. On the other hand, children have a very big gaming area to keep them busy.

Food also forms a major part of the entertainment value offered at Manaira Shopping Mall. As with all malls, it has large food courts that serve diverse menus that are affordable. However, for those going for more close and intimate meals, the mall has numerous restaurants and gourmet areas that offer quality meal options.

Even while Manaira Shopping Mall has put in so much towards creating unique entertainment experiences, it has not neglected its core duty towards shopping and the essential amenities of a mall. In total, Manaira shopping has dozens of shopping stores. Some of these stores, in fact, are international brands with exclusive rights agreement with the mall. Additionally, to facilitate the numerous financial transactions that occur within the mall, it features a number of bank branches. While it has grown to become a lot more conventional these days, Manaira Shopping Mall was among the first to host a college within its premises. Further, it also has a gym.

On the roof of the Manaira Shopping Mall is a large concert hall that can accommodate close to 10,000 people. The hall has two floors with the lower one having numerous fixtures, including cottages, bars, and washrooms. The upper level, however, is a lot more open and is designed to accommodate a standing audience. Known as the Domus Hall, this concert hall thus far hosted a wide range of events including graduation ceremonies, birthday parties, music concerts, art exhibitions, and weddings.

While Roberto Santiago is best known for the Manaira Shopping Mall, he is also an accomplished entrepreneur even in other industries. In addition to the retail sector, Mr. Santiago runs a successful number of businesses in the real estate and entertainment sectors. He also owns another mall, the Mangaberia shopping mall, also in his home state of Paraiba.