Organic EOS Breaks through the Lip Balm Industry and Takes Over Top Brand

Overcoming and passing the giants in any retail category is extraordinary, but it is especially incredible in the cosmetic line of lip balms. Chapstick and Blistex have been the leaders for almost a century, so when EOS Lip Balm entered the market seven years ago, they shook up the industry. They challenged the market, and today they are the celebrated favorite lip balm especially among millennials.

EOS (, or Evolution of Smooth, describes its most outstanding quality, but the variety of flavors is equally appealing to the user. Flavors such as grapefruit totally trump the three that Chapstick offered – regular, cherry or mint.

The little, pastel globes that hold the trendy EOS lip balm are adorably cute. CEO and co-founder, Sanjiv Mehra, wanted to create a product that would be a delight to the user, which is a totally new concept for lip balm, and it’s succeeding.

Nicknamed, “The lip balm that makes you smile,” Mehra recreated the entire concept of refreshing and moisturizing the lips. EOS is completely organic, which is a top selling point as more people become conscious of a natural lifestyle, and the 16 flavors are fabulous!

EOS now sells over one million individual containers every week, and research shows that the market will steadily increase to exceed two billion dollars by 2020.

The more EOS Lip Balm began to show up in the celebrities pockets, and when Miley Cyrus, Christina Aguilera, and Kim Kardashian were seen whipping their EOS globes on the streets of Hollywood, the trend really accelerated.

Shelf space at Walgreens, Costco, Walmart, and Target began to expand to allow more EOS Lip Balm in their stores, and EOS began to be seen in Cosmo and Allure. They became a hit, and now the trend has caught on all across the country and EOS is growing worldwide