Meet Luiz Carlos Trabuco: The Prominent Banker

Bradesco has been in the industry for 65 years now. Luiz Carlos Trabuco is the bank’s fourth president. He is celebrated as a prominent executive in the history of this bank. Luiz boosted the revenue of the bank when he bought a branch for 5.2 million dollars. This initiative proved to be a masterstroke.

Luiz promoted client satisfaction by putting all the requirements into place. He was successful in running Bradesco Seguros between 2003 and 2009 according to Luiz managed to grow the securities of the banking institution. These securities covered 30% of its revenue. By so doing, Luiz Carlos Trabuco differentiated himself among bankers in Bradesco and across the nation.

Luiz Carlos Trabuco becomes the president at Bradesco

Luiz replaced Marcio Cypriano as Bradesco’s president. Cypriano had set a remarkable pace, having grown the bank’s value from 5 million dollars to 30 million dollars. It is common practice for existing banking executives to hold lengthy discussions before the appointment of a president. One rule of thumb is that a president should not be more than 65 years of age.

When it was time for Cypriano to leave the bank, he discussed with top officials. The bank chooses its president based on reliability, merit, and drive, rather than hierarchy. The top officials mentioned Luiz Carlos Trabuco in glowing terms, and it was agreed that he would become the next president.

Read more: Bradesco anuncia substituto de Trabuco

Luiz Carlos Trabuco at a glance

Luiz Carlos Trabuco was born in Sao Paulo in 1951. In 1969, he went to the University of Sao Paulo. His first job was a bank clerk in Bradesco. Luiz was a smart worker, and this led to his promotions.

He was devoted to his work. Carlos became the securities’ head in the early 2000s. He had top-notch leadership skills, drive, and an excellent record of accomplishment. A few years later, the bank appointed him the CEO. Ten years down the line, Luiz became the president.

The bank executives acknowledge Trabuco’s powerful and influential nature. Banking experts reference him as an inspiring principal. On promoting workers to higher positions, Luiz invites them in the Noble Hall for shareholder conferences. The newly appointed executives are always aware that they should only speak opinions and ideas for the good of shareholders and clients.

Luiz Carlos Trabuco is a director who seeks to inspire leaders, not followers. He makes it possible for the rest of the executives to feel autonomous. He is innovative in coming up solutions.

Luiz challenges executives to beat their expectations and targets. For this reason, he has featured on television and in different articles in Brazilian magazines and papers. Luiz spends a typical day at the bank, and on occasions, he extends work into business dinners.

He is a celebrated banker because he has worked in one bank for over 40 years according to He started from the bottom, but today he has the highest position. Having grown from one rank to another, Luiz best understands the operations and needs of the bank.

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Lime Crime and Doe Deere

Lime Crime has earned the hearts of the hearts of many on an international level. The bright shades of the cosmetics is what appeals to thousands of fans with a social media following in the millions. Many people haven’t had a chance to meet the face behind the beauty brand, Doe Deere. This is a woman who went after what she wanted and didn’t look back.


Doe Deere began showing a love for all things fashionable and colorful at a very young age. She would have slumber parties with her best friends and play dress up. She would always be in charge of the makeup and would enjoy trying different looks on herself and her friends. Wanting to explore her love of makeup and fashion, Doe Deere decided to leave her family and from Russia to New York City. Not many people know about the band she started shortly after being in the big city. She named the band Sky Salt and ended up meeting the man that would turn out to be her future husband. Her husband is now the president of her company and plays a major role in the day to day duties.


Doe Deere has quite an impressive business portfolio and made her start on the popular eBay store. This online platform is what allowed her to display all of the clothes that she made. She was soon able to gather a following who fell in love with her colorful and eye popping colors. Doe wanted to have makeup that also matched her colorful clothing. It was in this way that she thought of creating her own cosmetics brand.


The much loved Lime Crime Cosmetics was officially launched in 2008 to the delight of her already large number of fans. The line had eyeshadows, lipsticks and nail polishes in the loud, exciting shades that fans had loved for so long. Doe Deere also provides lots of fun for her fans online with the ever growing “Must-Be-Pink” contest. Fans are able to win makeup from the brand and are able to participate in surprise giveaways. This great contest is what helped to earn Lime Crime Cosmetics their 3 million followers on Instagram.


When Doe Deere isn’t regularly bringing in millions of fans thanks to her fabulous cosmetics brand, she’s enjoying being a regular woman. She enjoys a delicious, healthy breakfast of grits, fresh fruit and juice. It’s always hits from the Beatles when she applies her makeup and does her hair. Her hair is usually dyed beautiful shades of blue, pink or purple and is perfectly curled. Once that’s complete, Doe begins answering emails from her company. She always personally responds to her fans and loves her following.


Doe also encourages those who want to start their own business to be open to the criticism of your peers and fans. It is a great tip to take anything naysayers have to say about you as a way to see where you can improve your business. Learn more: