Last September audiences were in for an incredible experience as students of The Academy of Art shared their unique collections of work. The September event showcased a range of new ideas and designs that demonstrated the fashion of the future. Students that come from a diverse array of backgrounds, demographics, and locations flaunted their work leaving even some of the highest names in fashion in awe.
The Academy of Art University resides in San Fransisco CA and is one of the largest for-profit privately funded schools in the United States. Students are able to seek a degree from a broad scope of areas that range anywhere from Architecture to Web design. The school is home to over 12,600 students, all who intend to pave their career in their field and make a name for themselves. The Academy which was founded in 1920 was first known as the The Academy for Advertising, although it quickly evolved to be a well-rounded university that provides many opportunities for students to take their first steps in becoming the quickly emerging artists of tomorrow.
With the level of diversity The Academy of Art holds and encourages, it is by no surprise that their students of fashion made a significant mark in their September 2017 showcase. For not only were the students able to showcase their work in front peers and mentors, but as well those who could potentially aid them in igniting their careers.
The Academy of Art University is proud to be able to be the beginning for many of artists and creatives to hone their skills and continue to provide opportunities so that their creations are shared with the world. The fashion show in September showed exactly that as many found themselves in a different world as the fashion students shared their art of the future of fashion.
Amazon has been leading the way when it comes to e-commerce apparel, and they usually don’t give a second thought to when another fashion website tries to take a share of their pie. When Kate Hudson’s Fabletics appeared on the scene, Amazon didn’t have anything to really worry about, but after $250 million in sales of her athleisure brand in three short years, Amazon is taking notice. That is a huge amount of money for a company to make in the shadow of Amazon, and Fabletics doesn’t appear to be losing any momentum.
When Hudson was asked how her company has been able to grow so rapidly in such a short amount of time, she credits the success to the two component that make up the foundation of her business. Hudson says her membership program is unlike any other in the e-commerce apparel niche, that coupled with the reverse-showrooming process is something that has really struck a chord with her customers. Here is how it works in real-time, beginning at one of the Fabletics retail stores in the mall.
A potential customer walks into the Fabletics store and can sign-up right there for a free membership, then take a Lifestyle Quiz to further enhance the membership. The sales associates at Fabletics are not pressuring women to buy, in fact, they encourage shoppers to window shop or try on as many items as they like. Each item is added to the online profile for the shopper to consider at a later time. These shoppers will usually leave the store without buying anything, and that appears to be the secret to Kate Hudson’s Fabletics success.
Now shoppers get home and when they are relaxed and in the shopping mood, they head to the Fabletics website and all those items they tried on in the store are right there in the customer profile. This is a huge contrast to buying at Amazon and not knowing if the items will fit or not. Each item tried on in the retail store that fit perfectly can be ordered, or they can shop around for similar items that come in the same sizes. This means that when they choose these pieces of workout apparel, they know it is going to fit exactly like it did in the store.
Kate Hudson’s Fabletics has changed the way that women shop for high-quality active-wear and it appears to be something that is growing in popularity around the country.