Lime Crime and Doe Deere

Lime Crime has earned the hearts of the hearts of many on an international level. The bright shades of the cosmetics is what appeals to thousands of fans with a social media following in the millions. Many people haven’t had a chance to meet the face behind the beauty brand, Doe Deere. This is a woman who went after what she wanted and didn’t look back.


Doe Deere began showing a love for all things fashionable and colorful at a very young age. She would have slumber parties with her best friends and play dress up. She would always be in charge of the makeup and would enjoy trying different looks on herself and her friends. Wanting to explore her love of makeup and fashion, Doe Deere decided to leave her family and from Russia to New York City. Not many people know about the band she started shortly after being in the big city. She named the band Sky Salt and ended up meeting the man that would turn out to be her future husband. Her husband is now the president of her company and plays a major role in the day to day duties.


Doe Deere has quite an impressive business portfolio and made her start on the popular eBay store. This online platform is what allowed her to display all of the clothes that she made. She was soon able to gather a following who fell in love with her colorful and eye popping colors. Doe wanted to have makeup that also matched her colorful clothing. It was in this way that she thought of creating her own cosmetics brand.


The much loved Lime Crime Cosmetics was officially launched in 2008 to the delight of her already large number of fans. The line had eyeshadows, lipsticks and nail polishes in the loud, exciting shades that fans had loved for so long. Doe Deere also provides lots of fun for her fans online with the ever growing “Must-Be-Pink” contest. Fans are able to win makeup from the brand and are able to participate in surprise giveaways. This great contest is what helped to earn Lime Crime Cosmetics their 3 million followers on Instagram.


When Doe Deere isn’t regularly bringing in millions of fans thanks to her fabulous cosmetics brand, she’s enjoying being a regular woman. She enjoys a delicious, healthy breakfast of grits, fresh fruit and juice. It’s always hits from the Beatles when she applies her makeup and does her hair. Her hair is usually dyed beautiful shades of blue, pink or purple and is perfectly curled. Once that’s complete, Doe begins answering emails from her company. She always personally responds to her fans and loves her following.


Doe also encourages those who want to start their own business to be open to the criticism of your peers and fans. It is a great tip to take anything naysayers have to say about you as a way to see where you can improve your business. Learn more:

How Lori Senecal rose to become a leader in an industry with cut-throat competition

Lori Senecal is one of the multi-talented women leaders we have in the world today. She serves as the global CEO at Crispin Porter & Bogusky (CP&B). Lori Senecal was brought up a family where everyone succeeded in their endeavors. She was mainly motivated by her older siblings who were very successful. She set her goals straight and followed her dreams to attain the current success.

Lori’s journey to the top

Lori Senecal showed signs of success while she was still young. She enrolled at a University where she earned her degree in sales and marketing. After graduation, she stepped onto the job world and turned everything she laid her hands on to be a success. Lori has worked in various organizations, and she has left a legacy in all of them. Lori is dedicated to bringing out the best in people and organizations that she works for. This has made her famous among employers who fish her to join their teams. Check out Ideamensch for more.

Lori Senecal began her leadership journey close to two decades ago. In 2003, Lori founded the TAG Ideation, a young-adult marketing unit. She has a wealth of multinational account expertise and immense experience in data analytics.

Lori Senecal has worked with some of the internationally known brands such as Nestle, Staples, Xbox, Sprint, Weight Watcher’s, Applebee’s, Nabisco, InBev, and Molson. Lori has also served as the Global Accountant Director for Coca-Cola. Lori Senecal also served as the Chief Marketing Officer at DDB Worldwide Communications from 2005 until 2008.

According to GCReport, Lori was very successful in all the organizations she worked for. She has helped transform the departments that she headed, which led to promotions year-after-year. As a result of her success at DDB Worldwide Communications, Lori was promoted to head the sales and marketing division. She was later promoted and became a Co-Managing Director and Executive Vice President of McCann Worldgroup Inc. Lori’s success story doesn’t end at this point. She also served in various other leadership capacities.

About Lori Senecal

Lori currently serves as the Global Chief Executive Officer at CP&B. Crispin Porter & Bogusky is a giant advertising agency that focuses on making brands famous. Under her guidance, the revenues at CP&B have grown by more than 21% in the last two years. She has received several accolades, as an appreciation for the role she has played in the marketing industry. You can visit YouTube to see more videos of Lori.

Doe Deere: The Queen of the Unicorns

A Doe, a Deere, a female deer – wait a minute – no, this animal isn’t at all typical of Lime Crime’s creator Doe Deere. In fact, she is colloquially known as the “Queen of Unicorns,” and rightly so. With her ever-changing hair color – from a lush light purplish-blue to a vibrant pink ombre, in some particular cases –Doe Deere likes to experiment…especially with hues. This explains quite a bit about her fabulous and well-known makeup brand, Lime Crime, which provides nearly every shade imaginable for nearly every cosmetic item you will ever need. Oh, and don’t forget about the shimmering sparkles added as well.



Doe Deere was born and raised in Russia, believe it or not! Once she turned seventeen, she moved to the United States. At the time, she resided in New York City. Currently, Doe Deere, “Queen of the Unicorns” lives in Los Angeles. Talk about an exciting life!



Her ambitious nature drove her to New York City. Shockingly, her first motivation was to become a musician, which she was fortunate enough to accomplish. I suppose we can all agree that she’s definitely a rock star when it comes to her cosmetics. With the vibrant colors and diamond lipsticks, she has definitely procured a glam rock cosmetic look for her customers.



It’s a very good thing that Doe Deere pursued a life as a musician in New York City. Being a musician helped her to learn things such as career choices and the ins and outs of marketing. However, Doe has always had an entrepreneurial spirit. When she lived in Russia, she had her first business at thirteen selling temporary tattoos, where she popularized them by wearing them on herself and then selling them to her classmates. At the time, those temporary tattoos were quite a novelty. As a matter of fact, quite a few of Doe Deere’s items can be considered a novelty, such as her eye-catching cosmetics.


It seems as though Doe Deere was destined for success through her abundant creativity. Her makeup brand, Lime Crime, has been proven to be a well-loved cosmetic brand with tons of fellow “unicorns” who adore her work.


For updates, follow Doe Deere on Twitter and Instagram.