There is nothing worse than going out in a winter/summer day, and having forgotten your chapstick. Of course who likes going out having dry lips? No one! Whenever it comes to buying a chapstick you get used to looking for the most common and well known brands, like Blistex, Chapstick, Nivea, Burt’s Bees, and many more brands. There has been one brand that has been huge on the market and become well known for making chapstick or lip balm, and it is called EOS (Evolution of Smooth). If you don’t know what this chapstick is, it is a pastel colored, egg shaped chapstick. It’s always along the same counter as most other chapstick are. The EOS chapsticks came out seven years ago, and are now being sold in almost every drugstore. Not only is the packaging of this product very appealing to the eye, the company also wanted to put the price about the same range as the other chapsticks which is $3 on Wal-Mart and Target. The EOS balm also has very healthy and organic ingredients, obviously making them better than other chapstick brands in the market. EOS lip balm has since made an immense growth, now selling about 1 million products a week, and is expected to continue growing to be selling 2 billion products by 2020! That is a huge increase! Not only has EOS made only lip balms, they have started to venture out and create other products like shampoos and hand lotions. That as well is made with healthy and organic ingredients. The company now is starting to change the way they market and promote their products. Besides promoting it on magazines, they started using social media to be more known starting with Instagram, which they now have 1.8 million followers on. They also have well known beauty bloggers, that have a large number of followers, to write about EOS. With the small amount of time that this product has been in the market, it has emerged into becoming one of the most known beauty products that almost every girl/ guy carry in their carry on everywhere. All the work that the company has put into creating their products has paid off and they will continue to grow throughout the years. Because, at the end of the day, who would not love to have a great product that not only has great packaging, but is organic and not harmful to your skin or body and will keep your lips and skin silky smooth all day long.