On April 16, 2017, PodcastOne CEO Norman Pattiz and the Edison Research Strategy VP Tom Webster released the results ofa research by Edison Researchers. The research involved carrying out advertising tests with five prominent American brands in five different product and service classes. The studywas conducted in the last half of 2016.
Important Findings of the Research
The number of Podcast listeners who associate to a given grocery brand increased from 7% before the Ad runs to over 60% after the Ad. The responsiveness of the financial service products, car after-market goods and grass and garden product increased by 47%, 37%, and 24% respectively after theadvertisement. Besides, more post-research results showed that there was an increase of people who view car aftermarket positively from 18% toover a third. Those “almost convinced” to use garden and lawn products increased from 16% to 22% after the research. There was also an improvement in the response rate to a given car promotion by 60% and by 76% ina casual restaurant.
The researchers carried out three types of studies for PodcastOne to establish the impact of the company’s marketing program on five national brands. Not all brandswere well established. The surveywas first conducted before the start of the advertisement campaign and a then repeated after 4-6 weeks of advertisement. The results showed that the promotions had positive impacts on the willingness to buy these products.
PodcastOne is a podcast network that is chiefly supported by advertisements. The company was founded by Norman Pattiz who currently serves as the company’s the CEO. The company runs over 300 hours of original programs weekly in about 200 well-known trendy podcasts.
About Norman Pattiz
Norman J. Pattiz is the founder of PodcastOne and has served as the company’s Executive Chairman since 2016. Previously, he served as a consultant at Westwood One Inc., a company he founded in 1974. He was the company’s CEO until 1994. He was also the President of Broadcast Education Association. Besides, he was also and Chairman and Member of Board of Governors at Los Alamos National Security. Learn more: https://podcastone.com/About-Us
Pattiz has also served other important positions. In November 2000, President Clinton appointed him to serve on the Broadcasting Board of Governors (BBG) and was later reappointed by President Bush until 2006. He actively participated in the creation of BBG’s Radio Sawa. Since 2001, he has been working as Regent of the University of California. Pattiz was also at the University of California as a Member of the Governing Board. He has also received various recognitions such as the Distinguished Education Service Award among others. Learn more: https://www.discogs.com/artist/3710509-Norman-Pattiz