How Lori Senecal rose to become a leader in an industry with cut-throat competition

Lori Senecal is one of the multi-talented women leaders we have in the world today. She serves as the global CEO at Crispin Porter & Bogusky (CP&B). Lori Senecal was brought up a family where everyone succeeded in their endeavors. She was mainly motivated by her older siblings who were very successful. She set her goals straight and followed her dreams to attain the current success.

Lori’s journey to the top

Lori Senecal showed signs of success while she was still young. She enrolled at a University where she earned her degree in sales and marketing. After graduation, she stepped onto the job world and turned everything she laid her hands on to be a success. Lori has worked in various organizations, and she has left a legacy in all of them. Lori is dedicated to bringing out the best in people and organizations that she works for. This has made her famous among employers who fish her to join their teams. Check out Ideamensch for more.

Lori Senecal began her leadership journey close to two decades ago. In 2003, Lori founded the TAG Ideation, a young-adult marketing unit. She has a wealth of multinational account expertise and immense experience in data analytics.

Lori Senecal has worked with some of the internationally known brands such as Nestle, Staples, Xbox, Sprint, Weight Watcher’s, Applebee’s, Nabisco, InBev, and Molson. Lori has also served as the Global Accountant Director for Coca-Cola. Lori Senecal also served as the Chief Marketing Officer at DDB Worldwide Communications from 2005 until 2008.

According to GCReport, Lori was very successful in all the organizations she worked for. She has helped transform the departments that she headed, which led to promotions year-after-year. As a result of her success at DDB Worldwide Communications, Lori was promoted to head the sales and marketing division. She was later promoted and became a Co-Managing Director and Executive Vice President of McCann Worldgroup Inc. Lori’s success story doesn’t end at this point. She also served in various other leadership capacities.

About Lori Senecal

Lori currently serves as the Global Chief Executive Officer at CP&B. Crispin Porter & Bogusky is a giant advertising agency that focuses on making brands famous. Under her guidance, the revenues at CP&B have grown by more than 21% in the last two years. She has received several accolades, as an appreciation for the role she has played in the marketing industry. You can visit YouTube to see more videos of Lori.