Bradesco has been in the industry for 65 years now. Luiz Carlos Trabuco is the bank’s fourth president. He is celebrated as a prominent executive in the history of this bank. Luiz boosted the revenue of the bank when he bought a branch for 5.2 million dollars. This initiative proved to be a masterstroke.
Luiz promoted client satisfaction by putting all the requirements into place. He was successful in running Bradesco Seguros between 2003 and 2009 according to valor.com.br. Luiz managed to grow the securities of the banking institution. These securities covered 30% of its revenue. By so doing, Luiz Carlos Trabuco differentiated himself among bankers in Bradesco and across the nation.
Luiz Carlos Trabuco becomes the president at Bradesco
Luiz replaced Marcio Cypriano as Bradesco’s president. Cypriano had set a remarkable pace, having grown the bank’s value from 5 million dollars to 30 million dollars. It is common practice for existing banking executives to hold lengthy discussions before the appointment of a president. One rule of thumb is that a president should not be more than 65 years of age.
When it was time for Cypriano to leave the bank, he discussed with top officials. The bank chooses its president based on reliability, merit, and drive, rather than hierarchy. The top officials mentioned Luiz Carlos Trabuco in glowing terms, and it was agreed that he would become the next president.
Read more: Bradesco anuncia substituto de Trabuco
Luiz Carlos Trabuco at a glance
Luiz Carlos Trabuco was born in Sao Paulo in 1951. In 1969, he went to the University of Sao Paulo. His first job was a bank clerk in Bradesco. Luiz was a smart worker, and this led to his promotions.
He was devoted to his work. Carlos became the securities’ head in the early 2000s. He had top-notch leadership skills, drive, and an excellent record of accomplishment. A few years later, the bank appointed him the CEO. Ten years down the line, Luiz became the president.
The bank executives acknowledge Trabuco’s powerful and influential nature. Banking experts reference him as an inspiring principal. On promoting workers to higher positions, Luiz invites them in the Noble Hall for shareholder conferences. The newly appointed executives are always aware that they should only speak opinions and ideas for the good of shareholders and clients.
Luiz Carlos Trabuco is a director who seeks to inspire leaders, not followers. He makes it possible for the rest of the executives to feel autonomous. He is innovative in coming up solutions.
Luiz challenges executives to beat their expectations and targets. For this reason, he has featured on television and in different articles in Brazilian magazines and papers. Luiz spends a typical day at the bank, and on occasions, he extends work into business dinners.
He is a celebrated banker because he has worked in one bank for over 40 years according to economia.estadao.com.br. He started from the bottom, but today he has the highest position. Having grown from one rank to another, Luiz best understands the operations and needs of the bank.
Find more about Luiz Carlos Trabuco: http://www.valor.com.br/financas/5227979/sucessao-no-bradesco-deve-ocorrer-no-primeiro-bimestre-diz-trabuco