In most grocery stores there is usually a complete aisle, if not more, devoted to all the types of bottled water available. For companies in the bottled water industry, this makes it a little challenging to stand out. However, Ryan Emmons, owner of Waiakea Hawaiian Bottle Water, is making waves in the industry.
Ryan Emmons has always had an interest in water. As a child, he would spend time with his family in Hawaii. He enjoyed the taste of the natural spring water that was located on his family’s land. He believed that other people would enjoy the water’s taste as much as he did, and he dreamed of starting a bottled water company. His first hurdle was trying to figure out how to get the water from its source to the public.
Emmons spent a lot of time learning and researching. He learned that no one can own the water in Hawaii, however, he did discover that it can be rented. He purchased a 99-year lease. Next, was marketing. That was the probably the easiest part for Waiakea. Waiakea water is the only volcanic water on the market. It is known to have health benefits too. It contains electrolytes, calcium, potassium, magnesium, and silica.
The plastic bottle was Emmons next hurdle. Knowing that only about 20 percent of plastic bottles actually get recycled concerned Emmons. Emmons was also concerned with the large carbon footprint that companies created when manufacturing the bottles. Emmons wanted a more sustainable way to manufacture bottles and wanted environmentally friendly bottles. After researching this problem, Emmons was able to develop a bottle that will completely decompose in 15 years. His company is sustainable and as technology continues to develop, Waiakea will continue to develop their product.
The story does not end there for Emmons and Waiakea Water. They also give back to the community that has given them so much. They are involved in many community projects and provide clean drinking water to communities worldwide.
Waiakea Water comes from a Volcano. A Volcano! Mauna Loa Volcano to be precise. Mauna Loa is located on the Big Island in Hawaii. Waiakea is located at the town of Hilo, which rests near the foot of the mountain. The water Waiakea bottles fits the three main selling points for bottle water. It comes from an exotic location (cannot be more exotic than a volcano), is sourced from a sustainable aquifer (Bottle water is all about that carbon footprint), and possess a natural pH rating of 8.8. The natural occurring electrolytes within the water are mere icing on the cake. Waiakea is the best water in the bottle water market at present.
Waiakea was founded by Ryan Emmons, who stumbled upon its possibility whilst on vacation. Emmons is a big advocate for the environment and made sure that production of the water was as green as possible. The facility that collects the water runs on 33% renewable energy, the packaging is environmentally conscious, and the aquifer has a 1.4 billion gallon recharge rate. Emmons also gives back, donating 650 liters of clean water to Africa for every liter sold domestically.
For those unfamiliar with alkaline water it is the newest trend to sweep through the bottled water industry. Alkaline water lowers the bodies acidity, which is a big deal considering acidity levels in most beverages or very high. A balanced pH level reduces acid reflux, which is very good for the human body. Acidity has only become more noticeable as of late, but since the bottled water market runs on such information it’s a big deal.
The bottle water market sells water, the entire industry built around the same commodity. The only thing that separates one companies water from the other, besides attractive packaging, is the health benefits to the body. The source of the water is also of interest, as well as its effect on the environment. Companies that care and work to better the environment get more business. Waiakea holds the trifecta, making it a very dangerous company right now. Emmons just wants to supply the world with the best quality of water.